February 12, 2012

MS. BLUE

It seems the Brits are dropping like flies. First, Elizabeth Rose’s spinning accident and now Charlie. As of this past Friday (which is when this column should have been posted) our resident sex nerd is officially M.I.A. – without so much as a text or email explaining why. Although, we’re sure an explanation (and an apology!) soon enough, for now we’ll do our best, however poorly, to keep this column going. With that in mind, today I’m going to share something I happened to stumble upon recently. Something I’m sure our tech savvy and recently reluctantly single readers will appreciate…

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WotWentWrong: The Break Up App For Jilted Closure Seekers

Now that tablets and smart phones are everywhere, our increasingly digital world has seen the advent of all kinds of apps. In addition to apps that help you do things like manage your finances, stay in constant contact with your peeps or your boss (FML), get fit and even hideaway the collection of dick or vag shots your side piece sends you (*ahem*), the market has been flooded with a ton of dating apps for seeking singletons (and their monogam-ish counterparts). There are apps that: feature mobile & geo-location, allow users to ‘bring-a-friend-with-you’ or connect in groups, LinkedIn and Facebook mashups, gamified dating, as well as a plethora of apps designed to keep pace with the preferences, proclivities and fetishes of most anyone.

However, the more observant and perhaps geekish among you have likely noticed that there is one important part of the dating game that has – for the most part – been left out of all the hot and heavy dating app action: Break Ups.

Where are the break up apps?

Well, outside of Breakup Notifier (which proved there is a high demand for such apps when it amassed nearly four million users in just three days before Facebook shut it down last year) there were no noteworthy Break Up apps on the market…until now.
Ladies and Gents, WotWentWrong, a free Break Up app launched in late last month, is now available in Canada and the US (with more countries to come soon). Developer Audrey Melnik, of Melbourne, Australia, created the app to provide heartbroken dumpees with a means of requesting personalized feedback from their “I’m so over-it-already” dumpers, after promising new romances come to end or simply ‘fadeaway.’

Anyone who has ever loved and lost knows that when romantic liaisons don’t work out, people deserve to know the reasons why. Sadly, the cowardly and confrontation fearing are not capable of using words like grownups many people lack the ability or desire to provide a solid explanation during a breakup, and instead pull a fadeaway or simply cut off all contact. This of course can lead to their would be suitors, who likely saw no signs that anything was wrong with the relationship, blaming themselves: which has the potential to do long term damage to their self-esteem and future relationships, as they struggle to find closure. But with WotWentWrong, you can get the closure you need, without going out like a stalker by calling or emailing an ex – incessantly.

The app allows those stuck in dating limbo post break up to send a low-key, customizable feedback request to one of the many that got away. WotWentWrong will send a request securely on your behalf via email or text message. When your ex receives the request he/shell find the process quick and easy, as the app features predefined categories to help them offer up their feedback. Also, the app gives your ex an incentive to respond, by stroking their already inflated ego sharing survey results to questions you answered on their level of attractiveness, skill as a lover, etc., or reels them in with customized tidbits like “Guess which of your friends isn’t telling you we went out last year?”

With WotWentWrong both parties involved in a break up see the benefit of playing nice. Exes can put the relationship behind them for good, knowing that they gave their former love interest the information they needed to change behaviors that may have been deal breakers, and those requesting such feedback receive invaluable pointers based on their own dating history – not some random advice from a self-help book.

So, take heart jilted lovers. You can finally get the closure you need to leave the heartless slob who kicked you to the curb without so much as a goodbye in the dust to move forward after a break up in a dignified and un-stalkery way. Just visit www.wotwentwrong.com, download the free app and you’ll be on your way – sans that messy post break up relationship baggage.

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